Chloe Di Leo is the owner and of My Drink Bomb, The Original Drink Bomb. Since Chloé was young she has been developing a mind for business. She grew up watching her mother sell jewelry in Vietnam and later immigrated to the United States. Chloe worked alongside her mother, brothers, and sisters when they opened Salt Lake City’s first Asian grocery store. Di Leo learned the values of an entrepreneurial spirit firsthand.

“My mother put us all to work, you know, packing and unpacking products, running the cash register. She worked really hard. So I guess we got a lot of that from her.”

– Chloe Di Leo, Owner of My Drink Bomb

That zest for creating companies led her down the path of fashion and CHIC COUTURE was born. Next she started the first of her successful brands, a namesake fine jewelry business called Di Leo Diamonds.

My Drink Bomb was Inspired by Her Children

It wasn’t until one fateful night with her children, however, that the idea sparked for her second company. “My 12-year-old daughter has eczema, so she, of course, loves bath bombs. One night during Hurricane Harvey we ran out of them, so I thought, I need to make some; it can’t be too difficult. At the same time, my son came down the stairs eating Pop Rocks. As he was popping them in his mouth, I shouted at him to drink more water and eat less candy. It was then the idea popped into my head, so I said, ‘I’m going to make you a fizzy drink bomb.” 

This serendipitous moment started the first iteration of her company, My Drink Bomb ^TM, which kicked off with Drink Bomb ^TM Squad For Kids, a flavored all-natural edible treat designed to mix with water to encourage children to drink more water so they can stay hydrated.

Drink Bombs = Craft Cocktails at Home

Di Leo didn’t stop there: When the idea to use the bombs as mixers for adult beverages came to her, she created Mixologi. “We contacted a chemist and worked together to formulate the technology to dehydrate all the ingredients of a cocktail into a powder so that it can easily dissolve in alcohol and sparkling soda. By using natural flavors such as cane sugar, dry fruits, and bitters, as well as edible flowers we create a handcrafted drink bomb with no artificial elements.”

Fast-forward, and the company now boasts more than 50 cocktail bomb flavors and 12 children’s varieties, and has become a tour de force on the Houston events scene. Creating custom orders for events and special occasions such as weddings and gender reveal parties, the brand shows no signs of slowing down. With a health and wellness line called Fit Bombs coming out this summer—which includes detox options — My Drink Bomb ^TM is set to explode onto the beverage and spirits market in a major way.